Donate $1 and become a hero
Saba Naseem
Issue date: 12/5/08 Section: Lifestyles
Perhaps not everyone can become a hero like Spiderman or Superman, saving entire cities with super powers. But you can make a difference in someone else's life, simply through the power of giving.
The Wrapped with Love campaign began 11 years ago by Malco Theatres as a unique fundraiser for St. Jude Children's Research Hospital. Customers can donate to a worthwhile charity and in return receive a piece of collectible memorabilia. All 33 Malco Theatres located in Tennessee, Arkansas, Missouri, Kentucky and Mississippi participate in Wrapped in Love.
The program started on Thanksgiving Day and will continue through Christmas Day. Theatre employees sell bows that are handmade from actual film for $1.00 each. Eighty-five cents of every dollar received supports the research and treatment at St. Jude. The bows are made from 24 frames and the sound is encoded on the edge of each film. These bows could eventually be collector's items if the film industry progresses into digital technology, according to a press release.
"I donated because I believe it's a good cause and a fair price to pay to save a child's life," said Cassie Glidewell, a freshman education major.
The St. Jude Children's Research Hospital was founded in 1962 by Danny Thomas, who thought no child should be refused treatment because of financial problems. Since then, more than 20,000 children from across the U.S. and 70 other foreign countries have been treated, according to the St. Jude Web site. Thomas's vision stays alive today because of fundraisers formed specifically to help the hospital.
The daily operating cost for St. Jude Children's Research Hospital is almost $1.3 million, which is primarily covered by public contributions. It is the only pediatric cancer research center where families never pay for treatment not covered by insurance.
Since 1999 Malco Theatres has raised more than $300,000 for St. Jude. This year's goal is to sell 75,000 bows, a $10,000 increase from the previous year.
"We will reach this goal with the help of our employees and customers," said Karen Scott, marketing director of Malco Theatres. "All Malco employees volunteer for the program - from the home office staff to the employees at every location. There are hundreds of us working together for one cause."
All the materials and volunteer production hours for the bows are donated. To help the cause, St. Jude patients and their families participate by making the bows at the hospital.
"Personally, my favorite part of the campaign is getting to visit with the kids and making the bows together," Scott said. "The kids are inspirational and make us want to work harder on the program."
The Wrapped with Love campaign began 11 years ago by Malco Theatres as a unique fundraiser for St. Jude Children's Research Hospital. Customers can donate to a worthwhile charity and in return receive a piece of collectible memorabilia. All 33 Malco Theatres located in Tennessee, Arkansas, Missouri, Kentucky and Mississippi participate in Wrapped in Love.
The program started on Thanksgiving Day and will continue through Christmas Day. Theatre employees sell bows that are handmade from actual film for $1.00 each. Eighty-five cents of every dollar received supports the research and treatment at St. Jude. The bows are made from 24 frames and the sound is encoded on the edge of each film. These bows could eventually be collector's items if the film industry progresses into digital technology, according to a press release.
"I donated because I believe it's a good cause and a fair price to pay to save a child's life," said Cassie Glidewell, a freshman education major.
The St. Jude Children's Research Hospital was founded in 1962 by Danny Thomas, who thought no child should be refused treatment because of financial problems. Since then, more than 20,000 children from across the U.S. and 70 other foreign countries have been treated, according to the St. Jude Web site. Thomas's vision stays alive today because of fundraisers formed specifically to help the hospital.
The daily operating cost for St. Jude Children's Research Hospital is almost $1.3 million, which is primarily covered by public contributions. It is the only pediatric cancer research center where families never pay for treatment not covered by insurance.
Since 1999 Malco Theatres has raised more than $300,000 for St. Jude. This year's goal is to sell 75,000 bows, a $10,000 increase from the previous year.
"We will reach this goal with the help of our employees and customers," said Karen Scott, marketing director of Malco Theatres. "All Malco employees volunteer for the program - from the home office staff to the employees at every location. There are hundreds of us working together for one cause."
All the materials and volunteer production hours for the bows are donated. To help the cause, St. Jude patients and their families participate by making the bows at the hospital.
"Personally, my favorite part of the campaign is getting to visit with the kids and making the bows together," Scott said. "The kids are inspirational and make us want to work harder on the program."
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