UA seeks to replace legendary Old Main insignia
Brian Lofton
Issue date: 11/21/08 Section: News
UA officials have taken into consideration faculty, staff and student opinions in a series of focus group sessions, which have brought about a "pretty good pulse" of the majority of the population, Kendig said.
Traditions such as Senior Walk, the Greek theater and elements of the UA seal have flurried focus group conversations. But many students revert to the most recognizable and historic aspect of the school: Old Main.
"I don't believe they should change it," UA art major Matt Scott said. "It's the oldest building on campus; it's one of a kind."
Sophomore industrial engineering major Ryan Black said a slight logo modification, as opposed to a complete overhaul, might help Old Main retain its landmark status.
"Maybe [the logo] can be something more than just lines," Black said. "Maybe it could be the entire outline of Old Main instead of just the tower."
With a vast array of design options available, personal feelings about the final product are prone to being offended. Recognizing this, UA officials admit they must "proceed safely and cautiously," Kendig said. And they will "only make a change after considerable input from the community," he said.
Despite the challenging task bestowed upon them, UA officials are excited to engage in arguably one of the most important changes in UA graphic identity.
The application of the new insignia is scheduled to occur at the start of the 2009 academic year, but ultimately, UA officials will dedicate as much time to the redesign "as it takes to get it right," Kendig said.
Traditions such as Senior Walk, the Greek theater and elements of the UA seal have flurried focus group conversations. But many students revert to the most recognizable and historic aspect of the school: Old Main.
"I don't believe they should change it," UA art major Matt Scott said. "It's the oldest building on campus; it's one of a kind."
Sophomore industrial engineering major Ryan Black said a slight logo modification, as opposed to a complete overhaul, might help Old Main retain its landmark status.
"Maybe [the logo] can be something more than just lines," Black said. "Maybe it could be the entire outline of Old Main instead of just the tower."
With a vast array of design options available, personal feelings about the final product are prone to being offended. Recognizing this, UA officials admit they must "proceed safely and cautiously," Kendig said. And they will "only make a change after considerable input from the community," he said.
Despite the challenging task bestowed upon them, UA officials are excited to engage in arguably one of the most important changes in UA graphic identity.
The application of the new insignia is scheduled to occur at the start of the 2009 academic year, but ultimately, UA officials will dedicate as much time to the redesign "as it takes to get it right," Kendig said.
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