Rock band breaks from tradition, to perform at Greek Theater
Brian Washburn
Issue date: 10/1/08 Section: Lifestyles
Even though the band has been cut by two members, whom will not be replaced any time soon, the sound will remain the same.
With their first three albums, most specifically their sophomore release The Everglow, Mae pushed their pop/rock sound to the mainstream.
"The songs we are writing right now have elements of all three records in them and because those records have made up who we are and, at this point in our careers, all these influences and experiences from those records still play a part," Gehring said. "The new music will be a good combo of what people think of when they think of Mae and what we want to do artistically as a band."
After the band's 2007 major label debut on Capitol Records (the band was previously on Christian power house label Tooth & Nail), the band departed from Capitol Records when the band came back from tour and found themselves in debt.
Now without the pressure of a major label - or any label for that matter - Mae is taking control of their product, career and is inspired to break down music barriers to get on a better level with their fans, Gehring said.
"Labels invest how many thousands or millions of dollars into an album and they want it done a certain way," Gehring said.
"But in the past few years, labels don't know what that is and really undermine and don't respect that people just want music. Music will find its way to the hands of the people who want to hear it."
While it remains to be seen whether Mae's experimental new procedure to getting music to their fans will work, the Warped Tour veterans feel that moving on with these ideas is an awesome feeling and that the point is not much to measure success as far as money or records sold, but that "redefining your own idea of success is a huge thing," Gehring said.
"We're just going and doing exactly what we're going to do to continue the point of Mae and why we do it in the first place," he said.
With their first three albums, most specifically their sophomore release The Everglow, Mae pushed their pop/rock sound to the mainstream.
"The songs we are writing right now have elements of all three records in them and because those records have made up who we are and, at this point in our careers, all these influences and experiences from those records still play a part," Gehring said. "The new music will be a good combo of what people think of when they think of Mae and what we want to do artistically as a band."
After the band's 2007 major label debut on Capitol Records (the band was previously on Christian power house label Tooth & Nail), the band departed from Capitol Records when the band came back from tour and found themselves in debt.
Now without the pressure of a major label - or any label for that matter - Mae is taking control of their product, career and is inspired to break down music barriers to get on a better level with their fans, Gehring said.
"Labels invest how many thousands or millions of dollars into an album and they want it done a certain way," Gehring said.
"But in the past few years, labels don't know what that is and really undermine and don't respect that people just want music. Music will find its way to the hands of the people who want to hear it."
While it remains to be seen whether Mae's experimental new procedure to getting music to their fans will work, the Warped Tour veterans feel that moving on with these ideas is an awesome feeling and that the point is not much to measure success as far as money or records sold, but that "redefining your own idea of success is a huge thing," Gehring said.
"We're just going and doing exactly what we're going to do to continue the point of Mae and why we do it in the first place," he said.
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