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UGG-ly or Not, one company creates footwear for both genders, all ages

UGG Boot craze retreats with winter but UGG Australia offers many shoe styles for all seasons

Ashley Meyer

Issue date: 3/26/07 Section: Life & Style
She featured them again in 2001, the blue and pink versions, and again in 2005.

UGG boots were by then a staple on Dear Santa lists everywhere.

The chunky slip-on has made an appearance in year-round fashion, and the entire UGG Australia line is finally gaining American recognition.

Most Americans, however, just want the brand for its boots.

The slouchy, sheepskin shoes range in price from the ankle-high version at $100 to the full boot at $160. However, bargain-hunters will swear to you they can find them for less than $50 on Ebay.

Contributing to the popularity of these shoes are the vast array of stars whose feet they have appeared on, including Kate Hudson, Britney Spears, Jessica Simpson and Elle MacPherson.

Those opposed to the form-free boot say that UGG is short for "ugly."

"They look like you stuffed your foot up a dead cat," said UA student Josh Meadows.

Most of the arguments are spurred from the tendency of UGG wearers to pair their mid-calf height, slouchy sheepskin boots, with miniskirts Meadows said.

But whatever the reason for it, the Australian brand is known in America for its massive popularity of just these boots.

The rest of the extensive line gets overlooked in favor of the shoes.

And maybe those not in favor of the style could overlook personal taste when they remember that UGG supports the St. Jude philosophy.

"In 2005, UGG Australia decided to partner with St. Jude as the primary charity for each annual Art & Sole celebrity boot auction. Every year select high profile artists, actors, and musicians are asked to hand design a pair of Classic Boots to auction off on eBay," according to Uggaustralia.com. All of the proceeds are then donated to further the research for St. Jude.

Last year UGG Australia raised $40,000 and was named Best Charity Event of the Year by Accessories Magazine.

So even those who loathe the style can feel good about buying them for someone else.
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